kandydatów
Marketing Campaign Lead
Firma: Syngenta Polska Sp. z o.o. miejsce pracy: Warszawa
Syngenta jest wiodącym producentem środków ochrony roślin i nasion. Nasze produkty pomagają rolnikom lepiej wykorzystać dostępne zasoby, przyczyniając się do poprawy globalnego bezpieczeństwa żywnościowego.
Syngenta, w skład której wchodzą Syngenta Crop Protection i Syngenta Seeds, jest jedną z wiodących firm rolniczych na świecie. Jesteśmy częścią grupy Syngenta, która zatrudnia 49 000 pracowników w ponad 100 krajach i nieustannie pracuje nad innowacjami w zakresie upraw. Nasze technologie umożliwiają milionom rolników na całym świecie lepsze wykorzystanie ograniczonych zasobów Ziemi.
The successfully hired person will be accountable for development, implementation and execution of the customer offers and campaigns for the crop protection products in the assigned crops – cereal fungicides and seedcare.
Campaign Lead will be responsible for campaign team activities in Poland - which involves refinement of the offers and how we approach and engage our partners and farmers. This includes: planning, preparation, monitoring and analysis for future improvement of the entire campaign.
- Effectively leads the campaign team to create compelling offer addressing customer needs
- Creates, manages, monitors and executes campaigns that are aligned with customer needs and product strategies; recommends and implements course corrections during execution
- Converts solutions to attractive offers tailored to expectation of different client segment growing a specific crop
- Contributes to the creation and implementation of strategy and converts technical information into compelling message
- Is responsible for creation of unique service and communication with all segments of growers, responsible for ROI from campaign, measures campaign performance and implementation of key learnings
- Ensures that campaigns are optimized across all relevant customer groups
- Participates in creation of calendar of activities
- Creates and executes annual Media Plan and manages budget
- Educational background in Marketing is preferable
- 3+ years of experience in leading marketing campaigns, preferably in agriculture/biotechnology or similar industry
- Knowledge of the agricultural industry is preferrable
- Deep understanding of how to create and operate a campaign
- Understanding of sales and marketing principles
- Capable to understand customer needs
- Excellent communication, influencing and negotiation skills
- Ability to organize and run significant team projects in a multicultural environment
Wyświetleń: 102